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Yes. Since Direction 1 / Classic is final, I’d lock it as a small identity system rather than letting Cursor reinterpret it.

The one caveat: the concept board is a rendered image, so Cursor should not trace pixels from it and call that the logo. The production version should use Geist and a deliberately constructed LV glyph. Here’s the handoff I’d give Cursor.

LASTVET — FINAL BRAND IDENTITY

Status

FINAL APPROVED DIRECTION:

Direction 1 — Classic

Do not explore additional logo directions.

Do not redesign the identity.

The task is now to faithfully implement the approved identity across the LastVet websites and iOS application.

1. BRAND ARCHITECTURE

LastVet is the MASTER BRAND.

Meridian is a FEATURE within LastVet.

They belong to the same design system but deliberately have different symbols.

LastVet

Represents:

  • the complete system
  • veteran ownership/control
  • trust
  • continuity
  • the veteran’s record
  • coordination
  • home/base
  • the place where care comes together

Meridian

Represents:

  • navigation
  • matching
  • finding care
  • movement
  • pathways

Therefore:

Do not make LastVet visually resemble Meridian.

Their relationship comes from:

  • typography
  • restraint
  • geometry
  • spacing
  • interface design
  • premium visual treatment

NOT from sharing the same symbol.

2. LASTVET PRIMARY LOGO

The primary LastVet identity is the WORDMARK:

LastVet

Use:

Geist

as the production typeface unless an existing LastVet design token specifies the exact Geist variant.

Start with:

Geist SemiBold / Bold

and visually compare against the approved reference.

The desired appearance is:

  • substantial
  • clean
  • editorial
  • modern
  • confident
  • human
  • premium

Avoid excessive geometric modification to the letters.

The sophistication comes primarily from:

  • typography
  • spacing
  • proportion
  • whitespace

rather than decorative treatment.

3. WORDMARK CASING

Always use:

LastVet

NOT:

Lastvet
LASTVET
Last Vet
Last-Vet
lastvet

unless a specific tiny technical context requires otherwise.

The capital L and V are intentional.

4. PRIMARY COLORS

LastVet Navy

#0B1426

Primary brand anchor.

Use for:

  • logo
  • major typography
  • navigation
  • dark surfaces
  • primary brand identity

Warm Off-White

#F7F5F2

Primary light surface.

Use instead of sterile pure white where appropriate.

Warm Black

#1A1814

Editorial/body ink where the design system calls for a softer alternative to navy.

Stone

#5C534A

Secondary/muted warm-neutral accent.

5. MERIDIAN COLOR

Meridian owns:

#4C1D95

Light-mode Meridian purple.

and:

#7C3AED

Dark-mode Meridian purple.

These colors are RESERVED FOR MERIDIAN.

Do not use Meridian purple decoratively throughout LastVet.

Purple should communicate:

Meridian / care matching

not generic LastVet branding.

6. PRIMARY LOGO — LIGHT MODE

On:

#F7F5F2

render:

LastVet

in:

#0B1426

Preferred basic lockup:

LastVet

No symbol is required beside it.

The wordmark IS the primary logo.

7. PRIMARY LOGO — DARK MODE

On:

#0B1426

render:

LastVet

in:

#F7F5F2

Do not use pure white unless required by accessibility or an existing system constraint.

8. OPTIONAL DESCRIPTOR LOCKUP

For contexts where the product needs explanation, use:

LastVet
VETERAN-CONTROLLED CARE

The descriptor is NOT part of the permanent logo artwork.

It is a contextual lockup.

Use uppercase Geist with increased tracking.

Approximate starting point:

font-size: 0.22em;
font-weight: 500;
letter-spacing: 0.12em;

relative to the wordmark.

Tune optically.

Do not use this descriptor at small sizes.

9. LOGO CLEAR SPACE

Minimum clear space around the wordmark:

approximately the height of the lowercase a.

No UI elements, text, rules, imagery or icons should enter this space.

Prefer additional whitespace whenever possible.

10. MINIMUM SIZE

Full wordmark:

Recommended minimum digital width:

80px

Below that size, evaluate legibility.

Do NOT automatically substitute the LV glyph in normal website contexts.

The wordmark should remain the primary brand identifier.

11. APP ICON — FINAL

The standalone LastVet symbol is:

LV monogram

It is deliberately separate from the wordmark.

The approved conceptual construction is:

L + V

with:

  • strong vertical L
  • geometric V
  • shared visual relationship
  • compact footprint
  • no surrounding symbol required

The mark should read immediately as:

LV

even at small sizes.

12. CRITICAL LV CONSTRAINT

The LV mark must NEVER create a medical cross.

Do not:

  • intersect L and V into a +
  • add a plus
  • add horizontal/vertical medical geometry
  • add a cross behind the letters

The previous LV+ identity is retired.

13. LV CONSTRUCTION

Construct the LV as custom vector geometry rather than simply typing:

LV

The approved reference has:

  • tall, substantial L
  • compact V positioned toward the lower/right portion of the L
  • geometric cuts
  • consistent visual weight
  • restrained negative space

The L should feel slightly dominant.

The V should remain clearly readable.

At small size the entire symbol should form one memorable silhouette.

Build the master geometry in normalized coordinates:

0 → 100

Then export/render at all required sizes.

14. LV OPTICAL PRINCIPLES

The monogram should feel:

  • stable
  • grounded
  • calm
  • strong
  • precise

NOT:

  • aggressive
  • militaristic
  • tactical
  • futuristic
  • AI-like

Avoid razor-sharp decorative cuts.

Use only enough geometry to create a distinctive LV relationship.

15. APP ICON — LIGHT

Background:

#F7F5F2

Glyph:

#0B1426

No gradients.

No shadows baked into the artwork.

No borders unless required by the platform implementation.

16. APP ICON — DARK / ALTERNATE

Background:

#0B1426

Glyph:

#F7F5F2

Maintain identical geometry.

Do not redesign the mark for dark mode.

17. FAVICON

Use the LV monogram.

Required testing sizes:

16 × 16
32 × 32
48 × 48

At 16px:

simplify optical details if necessary.

The priority is:

recognizable silhouette > perfect geometric fidelity

Create a favicon-specific optical version only if the master glyph becomes muddy at 16px.

18. APP ICON EXPORTS

Generate proper source artwork and platform assets for:

1024 × 1024
512 × 512
256 × 256
128 × 128
64 × 64
32 × 32
16 × 16

Do not manually resize raster files repeatedly.

Render each raster asset from the vector master.

19. MASTER ASSETS

Create:

/brand
    /lastvet
        lastvet-wordmark-navy.svg
        lastvet-wordmark-reverse.svg

        lastvet-wordmark-descriptor-navy.svg
        lastvet-wordmark-descriptor-reverse.svg

        lastvet-lv-navy.svg
        lastvet-lv-reverse.svg

        lastvet-app-icon-light.svg
        lastvet-app-icon-dark.svg

        favicon.svg
        favicon-16.png
        favicon-32.png
        favicon-48.png

        app-icon-1024.png

Use SVG as the canonical source wherever possible.

20. WEB IMPLEMENTATION

Create reusable brand components.

Example:

<LastVetLogo />

API:

<LastVetLogo
  variant="navy"
  size="md"
/>

Supported variants:

navy
reverse

Supported sizes:

sm
md
lg

Optional:

descriptor={true}

Do not implement the logo as editable live text in production UI if doing so causes inconsistent rendering.

Prefer the approved SVG wordmark once finalized.

21. GLYPH COMPONENT

Create:

<LastVetMark />

API:

<LastVetMark
  variant="navy"
  size={32}
/>

This component uses the LV monogram.

Do not substitute Meridian’s symbol.

22. DESIGN TOKENS

Add brand tokens through the project’s existing token architecture.

Conceptually:

--lastvet-navy: #0B1426;
--lastvet-surface: #F7F5F2;
--lastvet-ink: #1A1814;
--lastvet-stone: #5C534A;

--meridian-purple: #4C1D95;
--meridian-purple-dark: #7C3AED;

Do not create duplicate token systems if equivalents already exist.

Audit the existing project first.

23. WEBSITE HEADER

Preferred header treatment:

LastVet

Do not routinely place the LV icon beside the wordmark.

The wordmark should have enough authority to stand independently.

Preferred hierarchy:

LastVet                           navigation

rather than:

[LV] LastVet                     navigation

The latter unnecessarily duplicates the identity.

24. MOBILE NAVIGATION

Use the LastVet wordmark whenever sufficient horizontal space exists.

For extremely constrained contexts, the LV glyph may be used.

Do not default to the glyph merely because the interface is mobile.

25. APP

The iOS HOME SCREEN icon uses:

LV monogram

The LastVet app itself should use the parent-brand LV.

Meridian remains an internal feature and uses the purple Pathways mark inside the application.

Hierarchy:

PHONE

[ LV ]
LastVet

Inside application:

LastVet
   |
   ├── Home
   ├── Care
   ├── Meridian   ← purple Pathways mark
   ├── Records
   └── More

Do not use Meridian as the LastVet app icon.

26. MERIDIAN RELATIONSHIP

The brands should look related when placed together:

LastVet                Meridian
navy wordmark          purple wordmark
LV glyph               Pathways glyph

They are siblings in one design system with different roles.

LastVet:

system / home / control

Meridian:

navigation / matching / movement

Do not attempt to make their glyph geometry match.

27. TYPOGRAPHY

Primary UI family:

Geist

Use the project’s existing Geist installation if present.

Suggested hierarchy:

Brand wordmark:

Geist SemiBold/Bold

UI:

Geist Regular
Geist Medium
Geist SemiBold

Editorial display typography should remain restrained.

Do not introduce a second decorative brand font merely to make LastVet appear more premium.

28. BRAND FEEL

Every implementation decision should reinforce:

CALM
CONTROLLED
HUMAN
PRECISE
EDITORIAL
TRUSTWORTHY
PRIVATE
PREMIUM

Avoid visual language associated with:

MILITARY ORGANIZATION
VA
DEFENSE CONTRACTOR
HEALTH INSURANCE
HOSPITAL SYSTEM
AI STARTUP
CRYPTO
SAAS DASHBOARD TEMPLATE

29. ABSOLUTE PROHIBITIONS

Never introduce into the LastVet identity:

  • medical cross
  • plus symbol
  • caduceus
  • heartbeat
  • pill
  • flag
  • stars
  • eagle
  • dog tags
  • camouflage
  • military stencil
  • shield with military styling
  • Meridian road/pathways
  • purple
  • eye
  • iris
  • pupil
  • surveillance lens
  • radar
  • glowing orb
  • sparkle
  • AI gradient
  • abstract AI sphere
  • swoosh

30. WEBSITE MIGRATION

Before changing anything:

Audit the repository for:

existing LastVet logos
LV+ assets
old app icons
favicons
OpenGraph images
PWA manifests
browser metadata
structured metadata
email/header assets
mobile navigation
footer
login/auth screens
loading screens
iOS asset catalogs
Android assets if present

Search specifically for:

logo
lastvet
last-vet
LV
LV+
favicon
apple-touch-icon
manifest
appicon
AppIcon
brand

Produce a list of every location using the old identity.

Then replace them systematically.

Do NOT delete old assets until all references have been migrated and verified.

31. WEB METADATA

Update all relevant:

favicon
apple-touch-icon
PWA icon
manifest icons
OpenGraph brand imagery
browser tab icon
bookmarks
home-screen icon

Verify there are no cached references to the old LV+ artwork in source.

32. iOS ASSET CATALOG

Inspect the existing:

Assets.xcassets

and AppIcon configuration.

Replace the production LastVet application icon with the approved LV asset.

Generate sizes using Apple’s currently required asset structure for the project’s deployment target rather than blindly assuming a legacy icon-size list.

Do not put transparency into the final App Store icon if Apple’s current requirements prohibit it.

33. DARK MODE

Wordmark:

Light surface:
#0B1426

Dark surface:
#F7F5F2

App UI glyphs should follow the same principle.

The installed iOS home-screen icon does not need to dynamically switch simply because the application UI enters dark mode.

If the project’s supported iOS version provides platform-specific alternate appearance icon support and the team chooses to use it, implement the warm-white/navy alternate without changing the LV geometry.

34. ACCESSIBILITY

Logo SVGs should have appropriate accessible naming where they communicate brand identity.

Decorative instances should be hidden from assistive technology when accompanying accessible LastVet text.

Do not create redundant announcements such as:

"LastVet logo LastVet"

35. QUALITY CONTROL

Verify the identity at:

16px
24px
32px
40px
64px
128px
512px
1024px

Especially inspect:

LV recognition
V recognition
negative space
L/V collision
favicon legibility
rounded-square balance

Do not assume that because the 1024px version looks good the 16px version works.

36. FINAL VISUAL TEST

Create a temporary internal brand test page containing:

Wordmark

Light:

LastVet

Dark:

LastVet

App icon

[ LV ]     [ LV ]
 light      dark

at:

1024
128
64
40
32
16

Brand family

Display:

LastVet          Meridian
[LV]             [Pathways]

LastVet must clearly read as the parent brand.

Meridian must clearly read as a feature.

They should feel designed by the same team without looking like variations of one logo.

37. IMPLEMENTATION ORDER

Do this in phases.

Phase 1 — Audit

Inspect repositories and identify:

  • framework
  • design tokens
  • current typography
  • current logo assets
  • favicon implementation
  • web metadata
  • app icon implementation
  • old LV+ references

Do not change files yet.

Report findings.

Phase 2 — Production Assets

Create/refine:

  • LastVet wordmark
  • reverse wordmark
  • LV master glyph
  • reverse LV
  • favicon
  • app icon

Show these for approval before broad deployment.

Phase 3 — Web

Replace:

  • headers
  • mobile headers
  • footers
  • authentication
  • metadata
  • favicon
  • PWA assets
  • OpenGraph assets

Phase 4 — iOS

Replace:

  • AppIcon
  • relevant parent-brand marks
  • launch/brand surfaces where applicable

Do NOT replace Meridian assets.

Phase 5 — QA

Test:

  • desktop
  • mobile
  • retina
  • light mode
  • dark mode
  • favicon
  • installed app icon
  • iOS simulator/device
  • social previews

Search the entire repository again for old LV+ references.

Phase 6 — Report

Return:

  1. files changed
  2. assets created
  3. old assets still present
  4. old assets safe to delete
  5. screenshots/previews
  6. any places requiring manual deployment or external platform updates

FINAL RULE

Do not “improve,” reinterpret, modernize, or explore the identity during implementation.

The brand decision has been made.

Implement:

LastVet Classic wordmark + LV monogram.

The goal is consistency and production quality.

One thing I’d do before deployment

I would have Cursor stop after Phase 2 and show you the actual SVGs. The concept image gives us the direction, but the LV monogram geometry is the piece that needs to become an exact master asset. At 16px, tiny differences in the L/V spacing will matter more than almost anything else.

Once Cursor generates lastvet-wordmark-navy.svg and lastvet-lv-navy.svg, send those two files here. I can inspect the actual vectors at 16/32/64px before you let Cursor propagate them throughout the websites and iOS assets.