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LastVet — Provider ICP Pitch Deck

A highly visual, 16:9 PowerPoint sales deck for LastVet's Phase 1 provider ICP: community & private-practice providers outside the VA (chiropractors, acupuncturists, naturopaths, mental/behavioral health, PT, integrative/functional medicine) who treat veterans but can't see their VA records.

The deck is problem-first — it leads with the provider's pain ("you're flying blind on the veteran in your chair") and only then introduces last.vet as the fix. It is a deck to pitch to that provider, not the funder deck.

Deliverables

  • LastVet-Provider-Pitch.pptx — editable deck (Keynote / PowerPoint / Google Slides)
  • LastVet-Provider-Pitch.pdf — guaranteed-openable export for sending/viewing
  • speaker-notes.md — presenter notes (one section per slide)

Opening the deck

Do not open the .pptx inside Cursor — the IDE preview can't render PowerPoint binaries and will show "The file format is invalid." The files are fine.

Open in a real presentation app instead:

open -a Keynote decks/provider-icp/LastVet-Provider-Pitch.pptx
# or
open -a "Microsoft PowerPoint" decks/provider-icp/LastVet-Provider-Pitch.pptx

Or use the PDF (LastVet-Provider-Pitch.pdf) for read-only viewing anywhere.

Speaker notes live in speaker-notes.md, not inside the .pptx — embedding them via python-pptx breaks Keynote import.

Slide flow

  1. Cover — "Stop treating veterans in the dark."
  2. The veteran in your chair (who you're treating)
  3. The problem — you're flying blind
  4. The cost — expensive and risky
  5. What changed — veterans can now hand you the record
  6. Introducing last.vet
  7. What you see — the whole picture, only what they share
  8. How it works — 3 steps, no new EHR
  9. Verified & consented — built so you can trust it
  10. More than read-only — read, add, grow
  11. Why you, why now — you can say yes today
  12. Credibility — standards-built, VA-connected
  13. Pricing — Free / Pro / Practice / Network / Enterprise (free for veterans)
  14. CTA — join the LastVet Provider Network

Regenerate / edit

The deck is generated from code so copy and layout are easy to tweak.

pip install python-pptx
python3 build_deck.py        # writes LastVet-Provider-Pitch.pptx

Edit slide copy/layout in build_deck.py (one function per slide, e.g. slide_problem). Brand colors and fonts are defined at the top of the file.

Visual QA (optional)

render_preview.py rasterizes the real .pptx (positions, colors, transparency, images) to PNGs for quick layout/overflow checks without PowerPoint. It's an approximation (fonts substituted; no shadows/gradients) — PowerPoint remains the source of truth.

python3 render_preview.py    # writes previews/slide-XX.png + contact-sheet.png

Assets

assets/ holds the brand mark (lastvet-mark.png, lastvet-logo.svg) and five brand-aligned illustrations used across the deck (hero-cover, flying-blind, before-after, portal-view, trust-consent).

Notes

  • No fabricated statistics. Factual claims (VA Lighthouse, CARIN Alliance, SHIELD, free-to-veteran, consent/audit) come from existing LastVet site/product copy.
  • Pricing (slide 13): Free $0/mo, Pro $99/mo, Practice $499/mo, Network $2,499/mo, Enterprise custom. Free for veterans, always. Update tiers in slide_getting_started.