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Phase 4G — Growth engine & distribution (Last 1 Enterprises / Onset)

Internal playbook: strategy, channels, experiments, and metrics. Blog ship lives at theonset.app/blog.

Content marketing

Channel Intent
Blog (/blog) SEO + trust: labs, timing, male fertility evidence, cycle awareness without woo
YouTube Protocol walkthroughs, lab interpretations, “what I take and why”
Reddit r/Supplements, r/maleinfertility, r/TryingForABaby, r/Testosterone — helpful answers first, no drive-by promo

SEO themes (work into titles, H2s, internal links): male fertility supplements, supplement timing app, cycle syncing app, testosterone optimization protocol, supplement tracker, male health.

Referral system (product + data)

  • In-app: “Share Onset” → unique referral link per user.
  • Rewards: Referrer: 1 month free PRO per referee who converts to paid. Referee: 14-day trial (vs. 7-day standard).
  • Tracking: Supabase (referral rows + attribution metadata) + RevenueCat for subscription conversion and payout eligibility.

Partnership outreach (prioritized)

Partner type Angle
Eli Health Protocol/adherence layer paired with their measurement story
Maximus / Hone Companion for daily adherence; they stay in prescribing lane
Supplement brands Affiliate where recommendations are disclosed and evidence-labeled
Fertility clinics Pilot B2B dashboard (clinic.theonset.app) with 3–5 local practices
Podcasts Huberman, Attia, Rhonda Patrick listener ICP — earned spots, not spray pitches

App Store optimization

  • Keywords: male health, supplement tracker, fertility, protocol, testosterone, cycle sync, performance.
  • Screenshots: mode toggle, performance timer, check-in, evidence badges.
  • Preview: ~15s screen recording of daily flow.
  • Ratings prompt: after day 5 with >80% daily completion (high-satisfaction moment).

Pricing experiments

  • Current Onset Pro pricing (single source of truth, mirrored in marketing site, affiliates page, iOS paywall, and App Store Connect): $7.99/mo, $49/yr, $99 lifetime.
  • Future test: a higher lifetime tier above $99 once we have conversion + LTV baselines on the current price.
  • Couples plan (~$14.99/mo both partners) when "partner mode" is real.

Metrics to track

Metric Notes
D1 / D7 / D30 retention Cohort by channel
Check-in completion rate Quality signal
Protocol adherence % items completed daily
Trial → paid By offer (7 vs 14 day)
Monthly churn
Revenue per user
NPS In-app survey ~day 30
  • onset-web — marketing site + blog (this repo).
  • Onset — iOS app (referral UI, paywall, prompts TBD).
  • clinic.theonset.app — B2B dashboard.